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Just like SSL/TLS certificates, Verified Mark Certificates will also be issued by trusted third-party certificate authorities upon successful verification of the business.

Fight misuse of your company logo and brand.Stop phishers and spammers from showing well-known logos next to their emails.Validate your organization and associate it with your official logo.Verified Mark Certificates provide several key functions: BIMI Group Verified Mark Certificate (VMC): The Glue to Stick BIMI toĭigital certificate that authenticates your organization to display a BIMI We hope the benefits of this standard will spur greater DMARC adoption of organizations of all sizes, thereby, making the entire email sending and receiving community safer. Is intended to incentivize DMARC usage and help fight spam/phishing.īIMI provides a meaningful incentive to help organizations complete their DMARC implementations, which will dramatically reduce fraud in inboxes worldwide. In an email client that supports BIMI, yourīesides the obvious branding benefit, BIMI Identification, BIMI is a new email standard that will allow brands to displayĭesignated, verified logos for authenticated email messages.Ĭompany’s logo in users’ inboxes (right next to your emails) once you’ve beenĪuthenticated to implement BIMI. And this newcomer does something very different than the existing protocols - it showcases your company logo in your recipients’ email inboxes.Īn acronym for Brand Indicators for Message Well, guess what! It’s time to add a new element called BIMI to your bread and butter. If you’re not familiar with these terms, though, let me give you the quick summary: These records protect you and your customers from spam and help email servers (such as Yahoo, Gmail, etc.) trust your server. If your job is related to email marketing, terms such as MX, PTR, SPF and DKIM are likely to be your bread and butter. In Everything Encryption, Monthly Digest Learn about BIMI - a new email standard that could boost your email visibility, build customer trust, and help fight phishing
